“Finally A Complete System For Attracting Corporate Clients Designed Exclusively For Independent Consultants, Freelancers, Coaches And Solo-Professionals”

I'll Show You Step-By-Step Everything You Need To Do To Win Business At Large Companies, From Attracting Their Interest And Attention In The First Place, Right Through To Negotiating The Corporate Minefield And Securing Lucrative Contracts

Dear Independent Consultant, Coach, Trainer or Solo-Professional,

The first thing I want to let you know is that I've been there.

...I know what it's like to be 'knocking on the door' of large companies trying to get them interested in what you have to offer.

...I know how frustrating it is to hear things like, 'send us some information' or 'we're covered, thanks' when you know you have something that could really help their business, if only they would pay attention to you.

...I know how exasperating it is to have great feedback from the few existing clients you have, yet still be short of the paying business you need (and making the money you deserve).

...I know how maddening it is to have promising meetings that never seem to translate into paying business.

...I know how gut-wrenchingly terrifying it is to wake in the night in a cold sweat, wondering if you're going to make enough this month to cover your basic expenses.

...I know what it's like when you start wondering if setting up on your own was such a good idea after all, and asking yourself whether you really have what it takes.

...I know what it's like when concerned family and friends start to look at you with pity and gently suggest that maybe you should go and get a 'real' job.

I know what it's like to feel this way and that's why, when I finally discovered the secret to winning business at large companies as an independent consultant, I knew I couldn't keep it to myself.

It's the reason why I spent over 14 months documenting every strategy, system and formula I used to attract corporate clients like Sony, Norwich Union, AIG, Tesco Personal Finance and BT. I wanted to create an easy to follow, step-by-step system that gives you everything you need to win business at large corporations, from attracting their interest and attention in the first place, having great meetings, writing winning proposals and negotiating the minefield of corporate politics that can put an end to the contracts you work so hard for before you even get started.

But I am getting ahead of myself.

Before we go any further, it's important to tell you the story
of how this system came about…

Let's rewind the clock to 1995. I was working as a salesperson for a telecoms company, selling a service that competed with the national major telecoms provider.

I was responsible for opening new accounts, which meant picking up the phone and appointment setting, presenting the offer at the subsequent meeting, and then closing the sale on the spot, or following up until I did.

The importance of constantly prospecting for new business was drilled into me by my managers. Most of the sales team HATED this aspect of the role, but in all honesty, I didn't find it too difficult. I understood the link between having a full pipeline of prospects and achieving my sales targets, so I spent at least one full day each week just focused on prospecting for new business.

Fast forward 18 months and now I was my own boss, aiming to sell sales training to corporate clients. Many people warned me that the hardest part of my new role would be finding new clients, but I wasn't daunted - after all, I had won awards for generating new business in my previous role. I knew how to get in the door, and I knew how to close the sale when I got in there.

I was quickly brought back down to earth with a 'bump'!

Overnight, the rules of the game had changed.

My prospecting skills had not deserted me, nor had my willingness to pick up the phone. But now I had three hats to wear. I had to prospect, close the sale AND deliver the training.

Now while I had the skills to do all three, the time was a different challenge altogether. The main problem was that I only got paid for the time I spent DELIVERING training, whereas previously my employer had picked up the tab (via my salary) for the time I spent prospecting and selling.

The other problem was that I had a fair degree of resistance to deal with once I got 'in the door'. Writing proposals and then following them up was time consuming, and once again, I didn't get paid a cent for the time I spent working on proposals. I was also completely unprepared for the internal politics within corporations that brought many promising beginnings after initial meetings to a complete standstill.

So after a few painful months of suffering, I finally had to take a good hard look at what I was doing, throw out the OLD methods that weren't bringing in the business I needed, and devise a totally new way of attracting and winning business as a self-employed person that WORKED for me within the time and budgetary constraints I faced.

The 6 Hard Lessons I Had to Learn

Lesson Number 1: Time consuming prospecting methods had to go.

'Traditional' prospecting methods like cold-calling or networking are not suitable for the self-employed service provider. They simply cost us too much in time and energy. I needed to find a way of identifying hot prospects WITHOUT it taking hours or days of my time.

As an employed salesperson, the techniques I was taught for prospecting were what I now describe as 'one-to-one' prospecting techniques. I needed to replace them with 'one-to-many' prospecting techniques which enabled me to simultaneously reach large numbers of prospects.

Lesson Number 2: You have a lot more credibility when THEY call YOU

I quickly realised that when a prospect calls YOU first, you don't encounter the scepticism and resistance that you get when you call them, so I needed to learn how to position myself in the marketplace in such a way that my target audience could easily identify me and seek me out.

And I learned the hard way that when you 'chase' business as a self-employed service provider, if you're not careful, you can come across as desperate and needy. As an employed salesperson, it was considered acceptable for me to make follow up calls after a meeting, but those follow up calls were received differently when the service I was selling was ME! Understandably, the prospect couldn't help but wonder 'well if she's as good as she claims to be, how come her calendar isn't already full?'

So I had to put in place a whole new way of making myself visible to the right people, and establishing myself as an expert, without actually appearing to sell. And I did! I developed a whole new system of marketing and selling that today forms the foundation of my 'Attracting Corporate Clients' programme.

Lesson Number 3: Ignore internal politics at your peril

When you're selling to big companies, the final decision is rarely made by one individual. More typically, you liase with someone who then takes your proposal to a final decision maker that you don't get to meet. And in some cases the decision might be made at a committee meeting and you're not invited! So you're effectively relying on your main contact to sell you internally.

When you're selling to corporations, it's important that your main contact buys into what you're offering, but you also need to understand the nature of the behind the scenes decision making. Just because you have a great relationship with one individual does not mean the sale is 'in the bag'. You need to uncover the questions and concerns that exist behind the scenes and then make sure that you have addressed them in your final sales proposal.

If you're having 'great meetings' but the project gets stuck at a later stage, then that's a clue that your meetings aren't as great as you think they are. When you're selling to large companies, the final decision is rarely made by one individual, so it's vitally important, from the very first meeting to start ensuring 'buy in' at every level. This is the time to flush out all potential objections, so they come up in ADVANCE of you submitting your proposal - afterwards is too late.

More by accident than design, (and, I hate to admit, at the cost of losing a few sales in the process) I did find a way of negotiating impossible internal politics. I discovered some key things to do from the very first meeting to play and win the internal politics game. I also developed a way of writing a sales proposal that answered every possible question and concern that might come up, took people through a series of steps that made choosing what I was offering the logical solution. (And yes, every detail is covered in this programme.)

Lesson Number 4: People rarely tell you the REAL reasons you didn't get the business.

People will rarely be honest with you about the real reasons they chose another supplier. No one will tell you to your face, 'we didn't think you were up to the job'. They'll tell you things like, 'the project's on hold right now' or 'other priorities have come up'. It makes it near impossible to spot why you are losing business and make the appropriate changes. There's a good chance that sometimes you're losing business because you don't know the rules of the game... getting ruled out as a serious contender just because of one slip up, or simply not knowing 'how things are done round here.' (And it could even be happening to you right now without you even realising it)

When you ARE the service that you are selling, how you carry yourself and conduct yourself makes all the difference. It was painful, but I had to take a cold, hard look at how I was running my business and eliminate those things that immediately flagged 'amateur' to my prospects, and prevented me from being seen as a serious contender. Do you know what these things are? I'd like to show you if you give me a chance.

Lesson Number 5: If you aren't charging enough, people will assume you don't know what you're doing. But if you charge too much, they'll think you're taking advantage.

When I started out, I thought I had to set my prices lower than more established consultants if I had any chance of competing with them, but boy, was I wrong! Little did I know that far from helping me, those low prices were like a red flag telling my potential clients that I didn't know what I was doing. What made this even more complicated was that the prices I was charging weren't even covering my basic costs. After a few months of struggle, I finally learned a sure-fire method for setting and justifying fees that put an end to fee resistance and price objections for good. I'd like to put this method into your hands, if you'll allow me.

Lesson Number 6: You can't afford a long sales cycle

The biggest shock I got when I switched from being an employee to a consultant, was just how much time could elapse between 'first meeting' and actually doing the work and getting paid. It was frustrating to sell to people whose urgency simply didn't match mine. I simply couldn't afford to fund long sales cycles. I'm sure you, like me, know plenty of people who have lots of 'opportunities' in the pipeline, but no paying business.

This can put a serious cash-flow crunch on your business, and it did mine until I started promoting 'off-the-shelf' solutions as well as my main consulting business. When you market an 'off-the-shelf' solution in the right way, you are guaranteed immediate cash-flow and will also generate several enquiries for your higher priced customised service. In fact 'off the shelf' solutions are the perfect 'front' for your service business. You will be surprised and amazed at the difference they will make to your cash-flow, enquiries and opportunities. You will only wish you implemented this strategy much sooner.

But what 'off-the-shelf' solutions are big companies buying, how should you price, package and market them? More importantly how do you do this without investing a ton of your time or money tied up in product?

I can show you how to discover what the best selling 'off the shelf' solutions businesses are buying right now, hand you a list of 28 different 'off the shelf' solutions that you could make use of in your business, as well as detailed examples of the 'off the shelf' solutions I offered and how I marketed them - right down to the sales letters and ads I used to promote them.

It was time to put these lessons into action….

So after some serious soul searching and having ditched the old, traditional methods that were no longer working for me, and identifying what I needed to do differently, I started to put together this new marketing and selling system….

And you know what? It worked!

Within a matter of months, I received a call from the director of an international company - with over 70 offices worldwide. He wanted to hire me and pay me to visit 5 of his offices around the world to deliver my training.

From starting out with no track record, little credibility, I ended up attracting clients such as BT, Norwich Union, Sony and AIG.

And in every instance, THEY called me first. Sometimes, they were even ready to book me WITHOUT me having to meet them or spend hours on lengthy and time consuming proposals.

Suddenly, after months of struggling and doing things the hard way,
I had more business than I could handle.

At around this time, I came across the following quote by Napoleon Hill, author of Think and Grow Rich:

"When riches begin to come they come so quickly, in such great abundance, that one wonders where they have been hiding during all those lean years.''

That was exactly what it felt like to me. After months of struggle, it was like finally seeing the word 'Pull' on the door I'd been trying so hard to push.

It was too good to keep to myself….

When I met other independent consultants and see them struggling to get by just as I had, my heart went out to them. It was hard for me to hear their tales of woe because I knew exactly how it feels to work so hard, doing 'all the right things' and still not get anywhere. Honestly, I think one of the reasons it was so hard for me to hear their stories was because the days of struggle were still so fresh and raw in my own memory.

So I decided to put together a fully comprehensive system that documented my entire approach to attracting corporate clients, I started jotting down notes on all the things to go from struggling to success as an independent consultant. I have to admit, at first there were things I didn't even think to mention, they were just things I'd done automatically, without thinking. I really did think that they were 'obvious'.

But then some of the questions I was receiving from other self-employed trainers and consultants made me realise that these things were not 'obvious' to everyone!

One of the challenges of trying to teach others something that comes naturally to you, is that often you don't know the significance of what you know! Psychologists describe this 'unconscious competence'. This is where the skill becomes so practised that it enters the unconscious parts of the brain - it becomes 'second nature'. The challenge is that after some time of being unconsciously competent the person might actually have difficulty in explaining exactly how they do it - the skill has become largely instinctual.

That was certainly the situation I found myself in. So after a couple of months of struggling to wrestle my own notes and lists into some kind of order, I hired a consultant who is renowned for pulling 'secret formulas' out of experts and paid him top dollar to drag the knowledge out of me. It wasn't as painful as it sounds, in fact it was an eye-opening experience for both of us. But it was a lengthy process. All in all over 20 hours of phone conversation so that no stone was left unturned, no vital element left out. We worked together for over 7 months before this programme was complete.

(I'll be honest with you, there were times when I questioned my sanity for letting him 'at me' like this. He dragged out of me experiences I thought I'd never tell another soul. He got me to reveal not just the good, but the bad and the ugly too - all in the interest of telling the whole truth about what it's really like building a successful consulting business from scratch.)

By the time we were done with the audio recordings, both of us were surprised by the sheer volume of material I had to share on the subject of Attracting Corporate Clients. We had documented 11 years' worth of the strategies, systems and formulas for attracting corporate clients. We needed to add checklists and action plans just to make all this material manageable. That's when I realised just how many 'hidden gems' I had in my filing cabinets.

Things like:

	Real life examples of proposals that had won training contracts of over £50,000.
	The notes I'd used on how to handle an incoming enquiry and what to do (and not to do) in that all important first phone call (remember they will be calling you).
	The actual brochure that used to generate not just enquiries, but actual bookings for training, all done over the telephone, and without having even to meet or write an additional proposal.
	The 'ugly' letters I sent to cold prospects that yielded 5-figure training contracts by return.
	The actual notes I used in my face-to-face meetings that enabled me to 'sell without selling'.
	The exact forms I'd used to collect powerful testimonials from satisfied clients.

For me, these were just documents that I'd used to run my business, but James, the consultant who assisted me with this project, persuaded me that these items were vital parts of my system, and must be included in the final package I put together.

So we did. Along with a complete summary and highlights of the audio programme.

So Here's An Overview Of EVERYTHING
That's Included In This Complete System

• 10 audio CDs of me being interviewed on every aspect of attracting corporate clients. All in all over 20 hours of audio recording that were edited down to 10 CDs. We discussed everything from positioning yourself in the marketplace to attract enquiries from qualified buyers, through handling the initial enquiry, whether by phone or email, using 'off-the-shelf' products to generate cash-flow and reduce the decision making process and sales cycle, how to get the sale WITHOUT having face-to-face meetings or writing lengthy sales proposals, conducting face-to-face meetings, key questions to ask, phrases to use, flushing out every single objection in advance, secrets of writing effective sales proposals, understanding the psychology of the corporate buyer (this is an eye-opener for a lot of people), navigating the 'complex' sale where there is more than one decision maker involved, the 'unwritten rules' of the corporate world, how to avoid getting ruled out as a serious contender before you even start, and that's just for starters...

• 333 page 'Toolkit, Resources and Action Plans' Manual I know you don't want theory and lectures, you want a clear road-map and examples, so when we were done recording, I set about highlighting and summarising the main points covered in the audios, and compiling supporting information such as clear checklists, action plans, examples, templates and resources to make this system completely manageable and easy to follow.

• 'Inside the Mind of the Corporate Buyer' Have you ever wondered what your prospects and clients really think about you? Have you ever had a meeting that goes really well then the prospect disappears, fails to return your phone calls, or the project is mysteriously put 'on hold'? Ever wondered whether they're telling you the truth, or if you did something wrong? Well wonder no more. This Special Report will answer all of your questions and more, as you get taken 'behind the scenes' and get to find out what your corporate contacts are really thinking.

But it doesn't stop there. I persuaded one of my long standing clients, who is a department head at multi-national that employs 158,500 worldwide (we'll call him 'Mr X') to agree to this revealing interview where he spilled the beans on what corporate buyers really want.

I asked the questions you've always privately wondered about, some of his answers you won't like, some will surprise you. Here are just a few of the things he revealed in this frank, no-holds barred interview...

• The type of openings that can be available to external consultants
• Why smaller companies may actually have the advantage over big companies when it comes to winning his business,
• How he has been able to over-rule head-office 'preferred supplier' arrangements to get the provider really believes in
• The things that turn him off as a buyer and grind the sale process to a halt
• How he sometimes asks people to write a proposal even though he has already ruled them out as a supplier...(ouch! You'll want to know how to avoid this….)
• …..and so much more

This interview will help you identify mistakes you have been making accidentally, what you can do now to get the competitive edge, and want corporate buyers really want from you. The message of this call was, as a smaller external supplier, the doors are NOT closed to you. In fact they will swing wide open if you know how and where to press. If you are serious about attracting corporate clients...you must get hold of this interview.

• How to Have a Client Attracting Website Let me make it abundantly clear that this is NOT a system that relies exclusively on the internet to attract and sell to corporate clients. The majority of the techniques covered are to be applied 'offline'. That said, there is a lot you can do with your website to support and enhance your positioning, lead generation and sales conversion, so in this 50 minute audio we talked about the things you should include (as well as the things you should exclude) from your website.

• Personalised Critiques Worried that you may still have specific questions about your situation? That's OK. I've got a way to help you one-on-one too. After you've immersed yourself in the Home-Study CDs and written material you still won't be alone because you'll get a critique coupon you can use with me anyway you'd like. Use them for a second opinion on whatever you need! I won't pull any punches with you and I won't give you a "canned" response - each one is personalized and extremely valuable.
  

Yes, it's huge. And it delivers meaty content all the way through.

But it's NOT just a bunch of random ideas thrown together. You get a complete system for attracting corporate clients...that starts with THEM calling you, helps you to tap into 'passive' income streams and delivers the paying clients you want and need, as and when you want them.

But don’t take my word for it. Look what people who are already using my system have to say about it...

But after all that,
I STILL wasn't satisfied…

Now, you would think that was enough, wouldn't you? Well, when I got the final package I still wasn't completely satisfied that I was providing you with everything you need to attract corporate clients, that's why I decided to throw in the following extras:

Bonus Number 1: SPECIAL REPORT: How to Make Money Marketing Seminars, Workshops and Training Courses

I've been saying for sometime that promoting my own seminars and training courses was a vital ingredient in attracting lucrative corporate training contracts with clients such as BT, Norwich Union and AIG. By packaging my in-house training into an easier to buy, off-the-shelf solution such as a one-day programme, it generated immediate benefits. I got the primary cash-flow coming from bookings for my training course, followed by the secondary benefits of in-house training contracts. This Special Report is a transcript from an invitation only teleseminar I ran for a select group of customers describing my approach to marketing public seminars and training courses to businesses, and how I set up my marketing to ensure a 'sell out' event every time.

Bonus Number 2: How to Charge What You're Worth and Get The Fees You Deserve

Most independent consultants or solo-professionals agonise over setting their fees at the right level. Set your fees too high and you could price yourself out of business, set them too low and you could miss out on profits - or even worse - lose money. Some people are so afraid of rejection that they keep their prices artificially low. And if that weren't complicated enough, if your prices are too low when approaching corporates, that may be perceived as a 'red flag' that you don't know what you are doing. This programme is 2 audio CDs and an 80 page manual that helps you identify the lowest cost you should charge, how to move to value-based pricing, and how to overcome psychological blocks to raising your fees. I used to sell this programme separate product, but it's such an important part of your overall positioning that I simply had to add it to the finished course.

Okay, I bet by now you might be thinking….

"The Price Tag on This Thing Has Got To Be Staggering, Right?"

Look, this isn't going to be cheap nor should it because this deals only with a very specific and specialized topic. This is strictly advanced education that is NOT for everyone so it merits being pricey. I hope you're thinking about a giant number. You should be. This isn't some 'el-cheapo' ebook on marketing with nothing more than rehashed ideas from books you could easily get hold of on Amazon.

As a comparison - I'd make a big fat wager with anyone (and win hands down) that the ability to attract and win business is the most important and valuable skill in any business. Think about it. Nothing happens until someone buys. You may have already spent thousands developing your professional skills, but they are essentially useless to you unless you can persuade someone to hire you and your expertise.

That said, once you master the system for attracting large business contracts you can literally 'write your own ticket'.

So How Much Should I Charge to Disclose Absolutely All My Insider Secrets For
Attracting Corporate Clients?

As you recall, I already shared the fact that I've included in this system several PROVEN examples of business winning documents and proposals. One of these documents generated over £250,000 in business, others brought in training contracts of up to £50,000.

Private clients routinely pay £7,455 to get my personal help with their marketing. One colleague tried to convince me that I should charge a similar price for this programme because I am essentially delivering nearly the same "how to value" here. I seriously considered it. However, I am not greedy and didn't want to put this critical information out of reach for a lot of people. As I mentioned earlier, part of my motivation in putting this system together was to help other independent consultants and solo-professionals.

So I'm not going to charge you anywhere near that, but I'm also not going to put this material into the hands of anyone who doesn't see the immense value here. I'm not going to let it go cheaply - because, frankly, I know exactly how what this wealth-building information is worth and how much I sweated to put such a comprehensive package together for you.

So I'm offering this entire programme for just £997

Now is £997 a lot of money?

Frankly, if you're someone who "gets it" you'll immediately jump at this bargain and order right away! However, if this price seems like a stretch for you let me mention a few points to consider…

Remember that included in this system are real-life examples of ads, brochures, letters and proposals that I used to pull in clients 'on demand', material which up until now has stayed safely tucked inside my filing cabinets.

Up until last year, I would not have sold or shared this information at any price. I wouldn't have wanted it getting into the hands of my competitors. But since starting a family, I am less active in the corporate arena (the travel and overnight stays don't fit with my lifestyle any longer), so I have decided to make this information publicly available.

There's no doubt you're going to spend way more than £997 this year in your business anyway. It might be for a new ad campaign, mailing or even a new computer. In fact, I just bought a new laptop that set me back over £1,500 and the thing will be obsolete in less than 2 years but this marketing and sales system will give you years of freedom and a competitive edge in your business.

If you look at it another way, your total tuition comes down to just £2.73 per day. That's less about what it costs for a fancy-smancy 'coffee-latte-espressocino-mochiata' drink. Do you really think there is a better information you can invest a measly £2.73 a day into that can reward you so richly? I seriously doubt it.

However, if £997 is a significant amount for you - I will make it painless to take care of this in with easy payment plans that start at just £147

Look, you'd almost have to screw up everything I show you. Plug your ears and fall fast asleep while listening to the audio CDs not to get several (probably hundreds of) multiples of your investment.

My prediction is you'll easily make back your tuition (and more) with the very first client you land using my system. Apply just one of the strategies I cover in this system and you'll to recover your costs. But there's still more…

I'm inviting you to try my entire system for one whole year entirely at my risk….
And as always, there is a money back guarantee. I'm not going to make a big deal of this. You get 30 days unconditional money-back guarantee. We'll ship the product to you, and if on receipt you decide it's not for you, then send it back (the 30 days starts when you receive the product).

But if you do decide to keep it (as I'm confident you will), I'm going to ride alongside you for a whole year. Take a full 365 days to put my system to the test, and if at the end of that time you can't honestly look me in the eye and tell me that you'll made at least an extra £25,000 as a result of using this system, then please DO return it. All I ask is you let me know what strategies you applied and what results you got.

Is that fair?

I've done everything I can to make it as easy as possible for you to get your hands on this life and business-transforming information. Now it's up to you to grab this opportunity with both hands!

So let's wrap this up….

I'm offering you my complete, proven system that makes you visible and attractive to corporate clients, gets them calling you, and then shows you exactly how to turn that face-to-face opportunity into paying business.

So much of the hard work is already done for you - proven examples for you to 'swipe' and model. I've taken out the guesswork and made it absolutely FOOLPROOF for you to start attracting lucrative, corporate contracts.

Just imagine, in a few short weeks from now receiving the phone call or email saying, 'We're going ahead. We want to work with you. How soon can you get started?' I promise, it WILL happen, when you follow my system.

All you need to do is choose which one of the easy payment plans suits you best. Please click ONE of the following:

Pay in Full Now for Only £997 (best deal)

OR

Pay in 3 Easy Monthly Installments of £337

OR

Pay in 7 Easy Monthly Installments of £147

Not Sure? Get Your Hands on It NOW …
And Make Up Your Mind Anytime This Year.

Remember, I stand 100% behind the information I'm offering to you. If you ever decide you don't like my system, just return it and ask for your money back anytime this year.

So, are you ready? Your Attracting Corporate Client system and free bonuses are waiting!

Best Wishes

Bernadette Doyle

P.S How many fruitless days did you spend last year worrying about a lack of clients, chasing business, making cold calls, attending neworking events, doing everything and anything you could think of to get some business?

Those days are gone forever. You can't buy them back now at any price, but you can discover how to set things up so that you don't waste any more time.

It will cost you a measly £2.73 per day to get hold of this proven system for Attracting Corporate Clients. Make sure you reserve your copy today.

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